A list of prospective customers with their emails can be obtained in two basic ways. Having customers provide their name and email adress and opting into a list is one way. A good advertisement that gets a person interested in your product is half the battle. Once you have obtained a list of names and emails you can then start the email marketing process and attempt to sell to your list. Buying a list is the second way. It is important that these lists are targeted in a way that suits your business either by age, demographics or a characterstic of the customer that is important to selling your product. On this list the people should have opten in for these offers. Company’s don’t want to send spam and people certainly don’t like to receive it. Sending offers to people who do not want them is a waste of time and also effort.

Marketing by email from good lists is a time tested and proven way to get new customers and should be a method that is emphasized by any online company for new sales. You could experiement with other methods although it is important to always remember that the money is in the list.

Further informationa about email markeitng and other traffic generation methods can be found on The Complete Guide to Traffic website.